From ancient times until a decade ago — BRANDS had to bet on a “CHOSEN ONE” to get their message across the entire spectrum of its target audience. Reason? Celebrity Endorsement is an expensive endeavor that limited the marketing team's ability to deploy an army of “INFLUENCE”. Well, not anymore! 

End of the World! Midnight. An 18-year-old teenager suffering from sleeplessness — picks up the phone, ready to make an end decision!  How will he make a choice? 

In 1997, when Walmart first started exploring Japan to expand, it was a no-brainer on the surface. Japan’s retail sector accounted for 55% of the Asian Market.

How to compete with Seasoned Global players with deep pockets? Here is the Playbook of a local Asian player that made it possible.

My passion for Go-To-Market(GTM) strategies for Asia began 11 years ago when I started my first job. I spent 7 years of my life successfully expanding a B2C Fintech product in 15+ markets.