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Asia is on track to account for 40% of the world’s capital consumption and more than 50% of global GDP by 2040. The problem is to tap the potential and realise the opportunity ahead!
Do you know the secret to expand in Asia?
Have you tested your pricing? Is it working in the country that you are launching?
One pricing structure for Asia is WRONG. Asia is a mix of economies existing at different stages of maturity.
Have you created a hyper-localized feedback loop?
Observe, talk to your customers, take online surveys, stay up-to-date with the trends, localize your SEO, study your competitors, and whatever data you gather — plug it into your feedback loop to create your customized localization strategy.
What is your launch strategy?
Going solo will give you full autonomy and control of your business, but having a partner allows you to spread risks, gain expertise, and create a balanced strategy.
2X startup 
investments in SEA.
Asia is home to 60% of world’s population
China is home to over 365 million 5G-connected devices, making up 80 percent of the world's total.
Essential Digital Headlines:
Over view of the adoption and use on connected devices and services.
India is today the largest hub for technology innovation with $227 billion in total revenue in 2022.
Mobile Phone Internet Users Penetration in India:
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South Korea has the world's first commercial 5G network, one of the most comprehensive networks unveiled so far.
Digital Growth:
Change in the use of connected devices and services over time.
Southeast Asia's internet economy is forecast to reach $1 trillion by 2030.
100M additional internet users have come online in the past three years:
Total internet users in SEA.
The middle class population at rise
Source: The Brookings Institution, The Unprecedented Expansion of the Global Middle Class, 2017.
GDP numbers by 2050
By 2050, China, India and Indonesia are expected to take 3 of the 5 top spots in the global economy (by GDP).
The future of Asia
Technology Meets big market = Dragon IRR
Back to Rocket Capital
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